All Adverts In London’s Underground Station Have Been Replaced With Cat Pictures

It was funded via Kickstarter by almost 700 people who pledged over 23k GBP to get the project up and running, and as organizer James Turner noted in a blog, “This isn’t a clever marketing stunt. The people behind it are volunteers. We want to inspire people to think differently about the world and realize they have the power to change it.” So for the next two weeks, Clapham Common won’t just be serving the Northern Line. It’ll also be serving the FE-line!More info: Kickstarter

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In early May, we wrote about Glimpse Collective’s Kickstarter quest to replace all the ads in a London Underground station with images of cats. By the end of that month, U.K. animal rescue center Battersea joined forces with them, offering its cats up as models, in hopes that nice Londoners would experience love at first sight.

“Research shows cats are good for the health and happiness of people of all ages, whether it’s providing fun, love or companionship,” adds development manager Guy Chadwick of Cats Protection. “Cats are also independent and can fit into a range of lifestyles, so we hope anyone who sees the posters will adopt one of our thousands of unwanted cats.” The posters will be up for the next two weeks, with placement that includes ticket gateways, 54 escalator panels and 14 large posters that guide people to the main platform.

In order to make the dream a reality, the project needed to raise enough funds to buy out an entire platform. After 683 donors pledged over £23,000 (about $30,360) to the cause, the two-week takeover of Clapham Common has successfully been initiated.

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The Citizens Advertising Takeover Service, or CATS, first brought their campaign to Kickstarter in April of this year. The idea was ingeniously simple: Make one subway station a more pleasant place to be by switching out the aggressive ads with delightful feline photography. “Wouldn’t it be great not to worry about the holiday we can’t afford, the car we don’t need, or the body we don’t have?” read the project page. “Imagine a world where public spaces made you feel pawsitive.”

 

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