All Adverts In London’s Underground Station Have Been Replaced With Cat Pictures

It was funded via Kickstarter by almost 700 people who pledged over 23k GBP to get the project up and running, and as organizer James Turner noted in a blog, “This isn’t a clever marketing stunt. The people behind it are volunteers. We want to inspire people to think differently about the world and realize they have the power to change it.” So for the next two weeks, Clapham Common won’t just be serving the Northern Line. It’ll also be serving the FE-line!More info: Kickstarter

How to disable your ad blocker for Adblock / Adblock Plus Click the Adblock/Adblock Plus icon, which is to the right of your address bar. On Adblock click “Don’t run on pages on this domain”. On Adblock Plus click “Enabled on this site” to disable ad blocking for the current website you are on. If you are in Firefox click “disable on”. Firefox Tracking Protection If you are Private Browsing in Firefox, “Tracking Protection” may cause the adblock notice to show. It can be temporarily disabled by clicking the “shield” icon in the address bar. Ghostery Click the Ghostery icon. In versions before 6.0 click “whitelist site”. In version 6.0 click “trust site” or add to your Trusted Site list. In versions before 6.0 you will see the message “Site is whitelisted”. Click “reload the page to see your changes”. uBlock Click the uBlock icon. Then click the big power button to whitelist the current web site, and its state will be remembered next time you visit the web site. Then reload the page.

Home - Cloned

In early May, we wrote about Glimpse Collective’s Kickstarter quest to replace all the ads in a London Underground station with images of cats. By the end of that month, U.K. animal rescue center Battersea joined forces with them, offering its cats up as models, in hopes that nice Londoners would experience love at first sight.

“Research shows cats are good for the health and happiness of people of all ages, whether it’s providing fun, love or companionship,” adds development manager Guy Chadwick of Cats Protection. “Cats are also independent and can fit into a range of lifestyles, so we hope anyone who sees the posters will adopt one of our thousands of unwanted cats.” The posters will be up for the next two weeks, with placement that includes ticket gateways, 54 escalator panels and 14 large posters that guide people to the main platform.

In order to make the dream a reality, the project needed to raise enough funds to buy out an entire platform. After 683 donors pledged over £23,000 (about $30,360) to the cause, the two-week takeover of Clapham Common has successfully been initiated.

We have noticed that you are using an ad blocker. Free access to’s comprehensive package of news, sport and entertainment relies on advertising revenue. This allows us to invest in the best writers, pictures and videos. To continue viewing the site please disable your ad blocker for Need help to do this? Thank you for your support.

The Citizens Advertising Takeover Service, or CATS, first brought their campaign to Kickstarter in April of this year. The idea was ingeniously simple: Make one subway station a more pleasant place to be by switching out the aggressive ads with delightful feline photography. “Wouldn’t it be great not to worry about the holiday we can’t afford, the car we don’t need, or the body we don’t have?” read the project page. “Imagine a world where public spaces made you feel pawsitive.”


Share This:

One Comment

Add a Comment

Your email address will not be published. Required fields are marked *